This was a stealth branding project. I wanted to engage a young audience in a fresh way, who had grown used to traditional college branding. Creating this new brand and website to hopefully stand out and catch their attention.
The logo was inspired by the idea of students getting bored of traditional school life. I imagined them drawing in a school text book. Maybe within view of a fire exit and in frustration they sketch this logo out.
I also tried to create a fresh way of searching for courses. In the hope of inspiring higher conversion to applications. The idea was that a lot of young people find it hard to know what course to pick. Which led me to make this 'Career Map' solution. You could search around a simplistic map of possible careers, that then showed you appropriate courses.